[Mediapen=Kim Young-jin] Handsome Corp. joined hands with Bailian Group to enter the Chinese womens wear market.

Handsome Corporation announced that they signed an export contract with China’s Bailian Group giving them exclusive rights for Handsome’s female casual brand SJSJ.

   
▲ Source=Handsome Corporation


Bailian Group is a large state-owned enterprise in Shanghai. Their main business covers department stores, shopping malls, outlet, supermarkets, convenience stores that count up to 7000 stores in China. 

This contract is valid for 5 years and the cumulative export is estimated to be 35 billion won.

Handsome will provide Bailian Group with SJSJ products and brand marketing strategies for the next 5 years. In return, Bailian Group will have exclusive sales rights for SJSJ brand in China.

The first SJSJ store in China will be located in Shanghai No.1 Department Store to target upper-middle class family living in that district.