• UPDATE : 2020.08.06 00:33 목
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Samsung ‘Galaxy Boom’ in Japan…Highest market share in 6 years
2Q Market share of 9.8%…Expected to grow with Note 10, Galaxy Fold in second half
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 승인 2019-08-26 17:03:37
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[Mediapen=Kim Young-min]Samsung Electronics is about to recover 10% share of Japan’s smartphone market. 

Shipping around 600,000 smartphones in the April-July period, Samsung accounted for 9.8% of Japanese market. This is based on data from market research firm Strategy Analytics.

This is significant as Samsung’s market share has stayed at 3~5% since 2013. After dipping to 3.4% in 2016, the market share is steadily growing. 

▲ Visitors trying Samsung smartphones during ‘Samsung Galaxy Unpack 2019’ at Barclays Center in New York/Source=Samsung Electronics

Samsung’s rebound in Japan can be explained with Galaxy S10’s success. Also with Galaxy Note 10 embraced in the global market, the market share in Japan is expected to grow in the second half as well.

With Apple taking up 50.8% of Japanese market in 2Q, Sharp and Sony followed Samsung with 7.2% and 7% market share respectively. Next in 5th place was Huawei with 3.3%, showing 2.6%P decrease from last year.

“As new premium products including Galaxy Note 10 and Galaxy Fold are launched, Samsung’s market share in Japan is expected to recover to more than 10%”, said an official from the smartphone industry.

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