[Mediapen=Lee Dong-eun] LG Electronics is expanding its premium washing machines topped with AI to entire Europe.

LG’s innovative front-loader washing machine with ThinQ AI powered by the Direct Drive(DD) delivers thorough yet gentle cleaning by determining the weight and fabric characteristics of each load to deliver faster and better results.

LG’s AI DD technology leverages big data on 20,000 pieces of information related to washer usage and applies settings based on the volume and delicateness of the garments to provide optimal washing cycle. This guarantees exceptionally clean laundry and the added benefit of 18% reduction in damage to the clothes.

For additional user convenience, LG AI DD washers can be managed using voice commands from a connected AI speaker and can be controlled and monitored with the ThinQ mobile app.

LG’s another premium washing machine, the TurboWash 360 requires just 39 minutes to complete a full wash cycle without compromising cleanliness. 3D Multi Spray also helps get clothes clean in less time by shooting jets of water in four different directions simultaneously for more stain-fighting coverage. 

“The combination of ThinQ AI with LG’s proven Direct Drive technology delivers customer benefits that are more significant than anything in the evolution of washing machines in the past century,” said Song Dae-hyun president of LG Electronics Home Appliance & Air Solution Company. “It is this kind of innovation that is required to win the hearts and minds of European consumers who expect nothing but the best in their home appliances.”

LG will be holding a booth during IFA 2019 (September 6-11) to offer an interactive experience with a game that showcases the power of AI DD and demonstrates how it delivers an optimized washing performance in an entertaining way.