[Mediapen=Cho Han-jin] Samsung announced the grand opening of the Samsung KX experience space at King’s Cross, London. The new showcase is located at London’s Coal Drops Yard, a new shopping district housing over fifty stores from a unique mix of established and emerging brands. 

Samsung KX is so much more than just a shop, offering interactive experiences through fashion shows, concerts and even cooking shows combined with innovative technology. Guests can experience the latest technology first-hand as the showroom is filled with Samsung’s flagship models including the Galaxy series, QLED TV and BESPOKE refrigerators. 

Samsung also offers Digital Cockpit, the world’s first seamlessly connected driving experience. Visitors can explore revolutionary features including intelligence assistant Bixby that allows the driver to control the radio and a memory system that alerts the driver when they are distracted. They can even check inside their fridge or answer the doorbell from the front seat.

“With Samsung KX, we are creating a brand-new space for the local community in a unique way,” said Lee Young-hee, Global CMO of Samsung Electronics. “This destination will be an incredible blend of local culture, face to face learning and innovation”.

She added “We have redesigned our brand experience spaces to give consumers what they want – more dynamic, flexible locations where exploration is endless”. “Samsung KX is a place where infinite possibilities are made real.”