[Mediapen=Cho Han-jin] Samsung Electronics will showcase their advanced home appliances at IFA 2019, Europe’s largest consumer tech conference starting September 6 in Berlin.

‘Samsung Town’ unveils their cutting-edge products including BESPOKE refrigerator, AirDresser, 8K QLED TV, POWERstick Jet vacuum cleaner and so much more.

Consumers can experience Samsung’s 8K ultra-high definition TVs ranging from 55 to 98 inches at the ‘QLED 8K Zone’. The latest QLED TVs are topped with quantum processor 8K which uses artificial intelligence and machine learning to upscale lower-quality contents into 8K resolution.

BESPOKE is a customizable refrigerator letting consumers choose the size and color panels depending on their lifestyle and residential space. Fueled by its success in the domestic market, BESPOKE will officially be launched in Europe starting next year.

Visitors can also expect smartphones including Galaxy A90 5G, Galaxy Note10 and Galaxy Fold at the show.

By introducing home appliances and technologies that enhance the lifestyle and convenience of European consumers, Samsung will focus on expanding its market base in Europe.